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Virgin America Will Fully Disappear into Alaska Airlines in 2019

Virgin America Will Fully Disappear into Alaska Airlines in  2019

Three months after Alaska Airline’s parent company purchased Virgin America for $2.6 billion, we now know when Virgin America will disappear. The company is set to be fully absorbed by Alaska Airlines in 2019, losing the Virgin America name and logo.

A statement posted to both websites reads “After careful consideration, the combined company will adopt the Alaska’s name and logo, retiring the Virgin America name likely sometime in 2019.” But , while the name will be gone, some of the hallmarks of its popular service will not be forgotten. The combined airline will adopt many of the brand elements that Virgin America enthusiasts love about their favorite airline, including enhanced in flight entertainment , mood lighting, music and the relentless desire to make flying a different experience for guests. The goal is to create a warm and welcoming West coast inspiring vibe. Alaska will begin refitting planes next year, and refreshing its lounges in Seattle, Portland and Los Angeles. Alaska Airlines will also reflect the changing times by wearing new uniforms from a Seattle fashion design Luly Yang.

Together,, Virgin America and Alaska Airlines will form the 5th largest airline in the US after American ,Delta, United, and Southwest airlines. And while the move to retire Virgin America — comes as a disappointment to loyal fans of Virgin,,, it’s of little surprise to aviation insiders following Alaska’s rise as a West Coast powerhouse. An industry spokesperson said that by absorbing Virgin America,  Alaska would be able to create a more convenient flight schedule,,, reach more destinations, and be a more formidable opponent to larger airlines.

As sad as many people are about Virgin America’s demise,,,, all sigs are that Richard Branson, Virgin America’s previous owner and continued holder of the Virgin America name is sadder. In a March 23 blog post titled  “Dear Virgin America ” Branson wrote,,,,,,  Many tears are shed today, this time over Alaska Airlines decision to buy  and now retire Virgin America. It has a very different business model and sadly ,, it could not find a way to maintain its own brand and that of Virgin America ,,,, This was the ride and love of a lifetime. I feel lucky to have been on it with all of you.

 

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